Smarter payments, stronger business.
Wholesalers and suppliers across food, beverage, packaging, apparel, lighting and equipment use PencilPay to onboard trade customers, collect on terms automatically and reconcile without spreadsheets. These are their results.
Results from the trade desk.
Every story below names the business, the problem, what was implemented and the measured outcome.
APTC Australia
Waterproofing and trade supplier · Australia
A trade supplier replaced manual EFTPOS card processing and card details stored in MYOB with PencilPay credit applications and automatic card collection.
The Bean Cartel
Specialty coffee roaster · Melbourne, Victoria
A Melbourne coffee roaster used PencilPay digital supply agreements and automatic collection 7 days after invoice to stop customers drifting out of their weekly billing cycle, recover invoices more than 10 weeks overdue and cut admin for sales staff and owners..
Scicluna’s
Fresh produce wholesaler, est. 1963 · Australia
A fresh produce wholesaler with about 80% of customers on 7 to 30-day EOM terms connected PencilPay to MYOB Acumatica to onboard venues, contract every account and collect each weekly invoice automatically.
Alti Lighting
Custom lighting supplier · Western Australia
A Western Australian custom lighting supplier with sales cycles of up to two years replaced ad hoc deposit collection with PencilPay payment requests from the quote, automatically synced to DEAR (Cin7) and Xero.
Cloud Cuckoo Cocktails
Pre-batched cocktails and spirits · Melbourne, Victoria
A Melbourne beverage supplier to bars, bottle shops, events and festivals put every new account through a PencilPay credit application with 14-day terms and automatic collection on the due date.
P10 Foods
Wholesale food distributor · Southeastern United States
A US wholesale distributor serving retail chains, independent markets and specialty stores automated customer onboarding through its Cin7 integration and collected invoices automatically.
Byars Packaging
Hospitality and retail packaging · Geelong, Victoria
A Geelong packaging supplier to restaurants, cafes and retailers stopped taking card numbers over the phone.
One Drop Brewing Co.
Independent craft brewery · Botany, New South Wales
A Botany craft brewery spent hours each week chasing bottle shops, restaurants and pubs on 21-day terms.
Ashtabula
Licensed sports apparel · Brisbane, Queensland
A Brisbane supplier of officially licensed NRL, AFL, Cricket Australia, Wallabies, All Blacks and PBR merchandise moved retailer onboarding from print-sign-scan PDFs to PencilPay.
Xtracted Espresso Solutions
Coffee equipment, parts and service · Queensland, New South Wales and Victoria
A national coffee equipment supplier replaced paper credit applications and card details on paper with PencilPay through its Cin7 integration.
Hear it from the trade desk.
Owners and finance teams on what changed when their trade accounts moved to PencilPay.
Wholesalers who stopped chasing.
Frequently asked questions
Everything wholesalers ask before switching on PencilPay.
Who utilises PencilPay within your business?
Typically the finance and accounts team own PencilPay day to day, while sales use it to onboard new customers and operations rely on its payment confirmations before dispatch.
What has onboarding got to do with cash flow?
Storing a payment authority during the credit application means every invoice can be collected automatically on its due date, so on-time payment is decided at onboarding, not at collections.
Why should I change to online credit applications?
Automating applications accelerates customer onboarding and processing. Storing billing methods increases on-time payments, reducing debtor days and total outstanding amounts and improving cash flow.
How long does it take to get Pencil set up?
Most customers are live within days. Integration and onboarding are included free with every plan.
Do you provide set up and ongoing support?
Yes. Setup and ongoing support via Zoom, email and live chat is included, with a 24/7 Australian team.
What is the best way to get started?
Book a live demo. We will walk through your current workflow and show where PencilPay fits.
